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EDWARD DE BONO

Dr Edward De Bono: Background 

Founder of the world centre for new thinking and originator of the concept of lateral thinking, Dr. de Bono is renowned across the world for his teaching of thinking as a skill. He has been called the “father of thinking about thinking”.

Edward de Bono will be returning to the region on 17 November 2005 as part of EEDA's Destination Growth event - the biggest business event ever for SMEs in the East of England. For more information and to register please click on www.eeda.org.uk/destinationgrowth

His essay alone has been downloaded nearly 10,000 times.

Water is not soup
Click here to read Edward de Bono's Essay