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Chris Murphy, managing director of Fox Murphy, Norwich

What nibble do you reach for when in need of inspiration and why?
If I'm feeling really undisciplined – Kettle Crisps – great tasting and with a strong regional connection.  If I'm being a good boy – banana – love 'em.

Do you have a particular dish that gets your creative juices flowing or a food that gets your brain racing with ideas?
Paella – actually quite simple (like the best creative ideas) yet at the same time a wonderful coming together of things to create something special.

Chris Murphy