Enter the Creative Age The business world is entering a new age, being dubbed the Creative Age. The concept is already gaining ground in the US with companies such as IBM putting a large amount of emphasis on creativity and harbouring creative ideas within their organisation.

To keep up with the competition, the East of England will need to adapt. In order to enable business to have the knowledge and resources to change, we have provided some links to external and international Web sites that offer guidance on how businesses can increase creativity. We hope to give you the tools to harness and fully utilise the creativity within your business, generating an advantage for you, your business and the East of England.

Each of the following links is to an external Web site and will open in a new window.

Don’t forget that this site also has an abundance of resources which can help you promote creativity within the workplace and turn it from a process-driven to an ideas-led company. The East of England is helping to enable you to remain a strong contender in the Creative Age. Each of these links is to an internal page of this Web site and will open in a new window.