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IDEAS. Where do they come from? How do you have them? Which businesses are brilliant at generating them?
Explore this site and you'll find answers from some of the world's most eminent thinkers.
In a world where products can be copied overnight, ideas are the new capital. Grounded in the East of England's great heritage of original thinking and innovation, the next phase of the East of England - space for ideas campaign looks set to cement its reputation as the UK's ideas region where innovation and creativity flourish. The East of England has the space, the people and the quality of life to attract more of this success.
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Why are we the UK’s ideas region? Well, here’s the evidence…
Get your hands on a collection of evidence postcards that cement the East of England’s position as the UK’s ideas region. They are full of facts and quotes from real people – people who make the region what it is today and set it apart from other regions. They are to interest, inform and inspire you and whoever you choose to send them to…
Click here to request a set
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Putting the East of England’s ideas on the map
Click here to see a map of facts that cement our position as the UK’s ideas region – hover your mouse over each county to find out more.
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Enjoyed an essay, but don’t have time to read them all?
Subscribe to the essays podcasts and listen to them on your computer, on your MP3 player or at home.
Simply copy and paste the following link into your podcasting software:
www.spaceforideas.uk.com/s4ipodcast/spaceforideas.xml
(This isn’t a page to be viewed. Instead it’s what’s known as an “RSS feed” for automatically distributing and receiving periodical files such as podcasts. What’s an RSS feed?)
If you don’t already have podcasting software, it’s usually free to download. These three are popular:
• iTunes (The “Subscribe” field under the “Advanced” menu.)
• Juice
• Doppler
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The third East of England IDEAS Audit Dinner with Robert Heller
Fifty business people from around the region joined EEDA and Robert Heller at the brand new Hethel Engineering Centre near Norwich to discuss the importance of New Product Development.
As with the previous Audits, Robert visited three companies: Cambridge Design Partnership, Group Lotus and Voca to see how they handle the process.
To read Robert Heller's findings, click here>
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Sir John Banham
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Fourth East of England IDEAS talk with Sir John Banham a roaring success
Surrounded by powerful aircraft exhibits at the American Air Museum, Imperial War Museum, Duxford, Sir John Banham, addressed an audience of over 250 of the region’s top business leaders. Sir John, one of the most experienced leaders of UK plc spoke about what makes ordinary companies great – people.
This was the fourth the popular series of IDEAS talks and the feedback was overwhelmingly positive: “As always, these events give food for thought and relevant ideas!”
View Sir John Banham’s essay>
View past essays>
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Download the Creative Block
the tool that helps you change the way you think. There is a limited edition “hard copy” set as well as the electronic version. Users will be able to add their own cards and submit ideas to us for future publication in the limited edition pack.
The packs will be sent to selected businesses and partners to encourage creative thinking and also to involve them in the campaign to promote the East of England.
Download the Creative Block:
PC Version : Mac OSX Version
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THE IDEAS ESSAYS
"Invent a better mousetrap and the world will beat a path to your door." Is this true? The myth of the mousetrap by Anne Miller is a look at how the British innovate, and the latest space for ideas essay.
View Anne Miller's essay> View past essays>
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THE IDEAS AUDIT
The East of England Ideas Audit 2 by Anne Miller explores how different personalities and approaches can work to encourage and support an ideas culture.
View Ideas Audit 2> View Ideas Audit 1>
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CASE STUDIES
"You cannot afford to lose your values". Says Chris Barnard, new product development chef at Kettle Foods, Norwich, producers of Kettle Chips.
View Kettle Chips case study> View other case studies>
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CONTACT US
If you have any questions regarding the space for ideas campaign or a contribution to make, please contact us.
Contact us by email> View all contact details>
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| Information, hints and tips to unleash your creativity.
The Ideas Survey
Are you a Lone Ranger or a Tribal Thinker?
Read More >
Feed your ideas
How what you eat affects how your brain works
Read More >
Progress your ideas
Useful information on issues such as copyright.
Read More >
Space for ideas
How your surroundings can affect your creativity.
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| Latest news on the East of England Space for Ideas campaign.
2 May 2006
'Ideas region' embraces podcasting to stimulate business creativity
Read More >
28 April 2006
East of England business leaders urged to 'accept risk' to grow their business
Read More >
19 July 2005
East of England firms lead the UK says Sir John Harvey-Jones
Read More >
28 June 2005
The British Library deems ‘East of England - space for ideas’ website worthy of national archive
Read More >
6 June 2005
East of England business leaders reveal secrets to creating an ideas culture in the workplace
Read More >
2 June 2005
East of England's biggest ever business event announced
Read More >
See all press listings >>
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